Freelancing: How To Pick Up Clients
March 14, 2020 | Mason Roberts
For a lot of people, it’s not enough to be on the lookout for a job in today’s economy. You may fancy yourself the type of person who would rather work for themselves than for a major corporation. That’s why freelancing calls to you.
Whether you wish to freelance your talents in website building, art, or photography, there are many things that you can do to make yourself stand out. The key to successful freelancing all comes down to networking. But just how do you get your freelancing network to expand?
1. Start Your Freelancing Network With People You Know
We will get more specific later, but first of all, it’s important to know that when you are freelancing, you are selling yourself. Everyone knows at least 250 people, and from those 250 people, you can start to build your contact list. A lot of these people might not seem interested in the product you sell, but within your list lies people who might feel interested in the future.
2. Let Potential Clients Know The Genuine You
Every good freelancer has a wonderful website that displays themselves and their talent. Once you have an excellent-looking site and a list of potential clients, master applications such as MailChimp and Facebook Ads to get your product out there. When you send out your advertisements, don’t make them sound sterile and cold. Make sure that it sounds like you because people are more likely to buy a product from someone who sounds personable and genuine. Also, remember to leave a place for people to write back with questions. Writing them back with gratitude and warmth is a great way to gain clients.
3. Train Your Friends And Family On How To Talk About You
As a freelancer, it’s not enough to be a one-man sales team. You could have the best product, website, and responses out there, but it won’t mean a thing if no one knows about you. A tool you may not consider, as a freelancer, includes your friends and family. Even if it’s just in casual conversation, make sure that your brother knows what to say (and what not to say) to appeal to a potential client. Controlling the narrative about your product can land you more clients than you know what to do with.
4. Hold A Private Event To Show Off Your Freelancing Work
This last step seems weird at first, but hold a private party. It might sound counterintuitive, but inviting a select set of people over to your apartment to show off your work will excite people about your art, photography, or even website. Make your walls the gallery and tell everyone that any piece they see is for sale.
Even more important is that your guests leave this party with a gift to remember it by. Let your guests go home with goodie bags. The bags include your card and small samples of your work. Little art, the size of a postcard, will remind your guests about you, even if they didn’t buy something the actual night of the party. You can often make a killing on your product weeks later.
Remember: You ARE The Product!
If you follow the above advice, you won’t have to worry about where your money will come from. A car title loan may be a great way to take care of a short-term financial problem. However, becoming a success means that you don’t have to worry about sudden financial woes.
More than the money, a wonderful thing about becoming a freelancer includes a specific chain of events that freelancers get to experience. Once you use your services to create work for a client, that client wants to show it to other people. These people can end up your clients as well. This only happens if you sell yourself in a way that makes it easy for others to sell you in a natural way.
The internet is a wonderful tool that can lead to much success. That said, it all starts with you getting out there and controlling the narrative about your product. So get out there!